
"Winning is not a sometime thing…
It’s an all-time thing.
You don’t win once in a while,
You don’t do things right once in a while…
You do them right all the time."
When the great Greek warrior Achilles is undecided about going for the war in'
Next morning Achilles leaves for
“If creative people hesitate over the objective of their work, they could end up becoming the advertisement departments of their clients, making only made-to-order campaigns. At the same time, too often a brilliant campaign is lost because one has not been able to talk the language of the client. The run-up is as important as the delivery. But how often have mistakes been committed because proper research was not undertaken.”
Troubles are like waves, at times big, at times small.
Few know how to tackle them, most not at all.
The small ones are routine, fizzling out like bubbles,
The big ones require patience and mettle,
While some, with a little fate are scuttles.
Occasionally, a giant one comes along,
Taking everyone in a throng;
All perish, but one,
And this sole survivor restarts, despite the pain,
Armed with an experience and a confidence gain,
To challenge them once again.
“If you want to impose the maximum mental irritation and anguish on others, simply ignore them. You might bug or bother them a little in the other ways, but if you want to really scar others emotionally and mentally, just ignore them completely… Though, unfortunately, these tactics never work for the long run. Big people are big because they do not carry grudges, resentments and subdued hatred. The psychiatrists’ offices are filled with little people, however, who are carrying grudges, animosities, jealousies and repressed angers… Be nicest to others when you feel least like it. Quite a challenge, but that is exactly what the big people were doing that made them big. They were being nicest to people when they were least expected to.”